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By:"B. J. Mendelson"
Published on 2012-09-04 by St. Martin's Press

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of \

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By:"John K Waters","John Lester"
Published on 2010-10-18 by Simon and Schuster

The ultimate user's guide to Facebook, Twitter, Flickr, and more! Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo, tools, and techniques you need to use all forms of social media. Written in friendly, non-technical language by acclaimed reporter John K. Waters, this highly accessible handbook covers the full range of social media services, including: Messaging and communication (Blogger, Twitter) Communities and social groups (Facebook, MySpace, Friendster) Location-based social networking (Foursquare) News and tagging (Digg, StumbleUpon) Collaboration and cooperation (Wikipedia, Wikispaces) Photos and video sharing (Flickr, YouTube) Opinion and reviews (Yelp, Epinions) With this guide, you'll become comfortable with social media--and learn how to expand your presence online. With a special section on leveraging the power of social networks to build or grow a business, this up-to-the-minute guide is everything you need to walk the talk online--one wiki at a time!

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By:"David Pogue"
Published on 2014-11-20 by \

iOS 8 for the iPad is the biggest iOS release ever, and this all-new Missing Manual includes everything you need to know about iPad’s exciting features and new user interface. Missing Manual series creator David Pogue takes you on a guided iPad tour, complete with step-by-step instructions, crystal-clear explanations, and lots of tips, tricks, and surprises along the way. Learn how to sync and work on any file anywhere, on any device, with iCloud Drive Use Family Sharing to circulate your calendars, photos, iBooks, and iTunes and App Store purchases with those closest to you Track your activity, heart rate, and other fitness information with Health Connect to your other iOS devices and Mac like never before with Handoff, Messages, and Instant Hotspot With this beautiful full-color and easy-to-use book, you’ll discover how to get the most out of your iPad—everything from Web browsing to watching videos.

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By:"Dafydd Stuttard","Marcus Pinto"
Published on 2011-03-16 by John Wiley & Sons

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By:"Philip Jenks","Stephen Eckett"
Published on 2007-01-01 by Harriman House Limited

For the first time, the tactics, strategies and insightsrelied on by 150 of the world's most respected financialexperts are revealed in a concise, digestible form. Learnhow you really make money in the markets from: fundmanagers of billion-pound equity funds; traders in theoptions and futures markets; industry-rated analysts;economists ......

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By:"Lee Galda","Lauren A. Liang","Bernice E. Cullinan"
Published on 2016-01-01 by Cengage Learning

LITERATURE AND THE CHILD, 9th Edition, offers thorough, concise coverage of the genres and formats of children’s literature and guidance on using literature in the classroom. With a focus on diverse award-winning titles, this market-leading text includes beautifully written and illustrated discussions of exemplary titles for readers in nursery school through middle school. A stunning design features interior illustrations by Lauren Stringer, an award-winning children’s book author and illustrator. Each genre chapter contains criteria for evaluating literary quality, equipping students with a resource to guide text selection in the classroom. Practical, research-based information about teaching appears throughout, including sample teaching ideas and an emphasis on the importance of selecting and teaching complex texts. Extensive booklists provide excellent, ongoing resources and highlight texts that emphasize diversity. This text helps teachers understand how to select books that best serve their curriculum goals as well as the interests and needs of their students. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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By:"D. Scott Brandt"
Published on 2002-01 by Neal Schuman Pub

How can librarians best teach the use of the Internet and the Web to users? Brandt's practical guide takes trainers step-by-step through various approaches to designing an overall program and developing individual courses. Here you will learn how to: gather and analyze information on user needs; articulate the vision and mission of your training; create an administrative workflow; construct individual courses; measure effectiveness; and make revisions along the way. A special section highlights successful approaches to teaching technology to users of all ages and backgrounds. Whether the elements of your training program are already in place--or you are starting from scratch--these tested methods, practical templates, useful examples, and solid advice from an experienced trainer are invaluable.

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By:"Jeff Carlson"
Published on 2011-04-10 by Peachpit Press

Meet the iPad 2 Pocket Guide is your essential introduction to the iPad 2! This hands-on guide steers you through how to navigate the home screen; launch, run, and switch between apps; use the magical Smart Cover to put to sleep and wake your iPad; change and lock screen orientation; adjust screen brightness; and conserve battery life. You'll learn how to master Multi-Touch gestures, work with text, shoot video and photos using the two built-in cameras, make FaceTime calls, sync with a computer, connect to the Internet using a Wi-Fi or 3G network, link up with Bluetooth devices, mirror video, and search using Spotlight. This practical, approachable guide by Apple guru Jeff Carlson will quickly help you get the most out of your iPad 2!

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By:"James B. Bittman"
Published on 2005-05-18 by McGraw-Hill

McGraw-Hill’s classic options bestseller, Options for the Stock Investor, has been updated to reflect changes in the options market. This extensively revised second edition features all-new material describing electronic trading, decimalization, and single stock futures, along with increasingly popular vehicles such as stock indexes, LEAPs, and exchangetraded funds. The CD-ROM contains all-new OP-EVAL II software, which eliminates guesswork while providing handson information on spreads, position Greeks, and “what-if” forecasting and graphing features.

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By:"J. Braithwaite","P. Hyde","C. Pope"
Published on 2009-11-27 by Springer

This book showcases international research on health care organizations. It presents diverse and multidisciplinary approaches to studying differing health care settings, in international context. These approaches range from in depth observation to questionnaire based measures, investigating a spectrum of health care professionals.

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By:"John E. Anderson"
Published on 2011-08-17 by Cengage Learning

Emphasizing policymaking and policy analysis, PUBLIC FINANCE, 2ND Edition uses a variety of applications to deliver modern treatment of everything from overviews and definitions for undergraduates, to mathematical derivations of advanced topics for advanced and graduate-level courses. The text evenly addresses local, state, and federal issues, and shows students how to use fiscal federalism as a framework for analysis. Anderson also demonstrates the effects of international concerns on U.S. public policy, lacing the text with topical discussions on entities and issues that greatly affect the entire world, such as the IMF, World Bank, and Kyoto Protocol. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked 32 by Google Books for keyword Economics Public Finance Book.

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By:"Patrick Engebretson"
Published on 2013-06-24 by Elsevier

The Basics of Hacking and Penetration Testing, Second Edition, serves as an introduction to the steps required to complete a penetration test or perform an ethical hack from beginning to end. The book teaches students how to properly utilize and interpret the results of the modern-day hacking tools required to complete a penetration test. It provides a simple and clean explanation of how to effectively utilize these tools, along with a four-step methodology for conducting a penetration test or hack, thus equipping students with the know-how required to jump start their careers and gain a better understanding of offensive security. Each chapter contains hands-on examples and exercises that are designed to teach learners how to interpret results and utilize those results in later phases. Tool coverage includes: Backtrack Linux, Google reconnaissance, MetaGooFil, dig, Nmap, Nessus, Metasploit, Fast Track Autopwn, Netcat, and Hacker Defender rootkit. This is complemented by PowerPoint slides for use in class. This book is an ideal resource for security consultants, beginning InfoSec professionals, and students. Each chapter contains hands-on examples and exercises that are designed to teach you how to interpret the results and utilize those results in later phases. Written by an author who works in the field as a Penetration Tester and who teaches Offensive Security, Penetration Testing, and Ethical Hacking, and Exploitation classes at Dakota State University. Utilizes the Kali Linux distribution and focuses on the seminal tools required to complete a penetration test.

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By:"Burrows Brothers Company, Cleveland"
Published on 1899 by

This Book was ranked 11 by Google Books for keyword Memoirs Arts Literature Artists Architects Book.

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By:"Shana Zhang","J.T. Hunter"
Published on 2015-09-01 by BookBaby

This book is more than how to brew a cup of tea – it is a tea education you won't find anywhere else. Dive deep into the guts of the tea industry from the perspective of true insiders in the tea industry. Most tea drinkers never realize the depth of the story behind each cup. This book illuminates what even people who are in the tea business may not know. Packed with nitty gritty, real life stories and unearthing gems of knowledge about the tea business, this book reveals the deep inner workings of the tea business and maps out who the real players are and what they are really doing, as well as what you can do about it. Shana Zhang comes from a tea family and has a background unlike any other author on tea. She has worked for the largest tea export company in Yunnan and now runs her own venture, Wild Tea Qi. People travel from all over the world to directly partake of her in-depth knowledge of tea. JT Hunter has been working tirelessly in the field to support the last true tea artisans and shed light on the importance of biodiversity and the truth behind the tea business. This book is for the tea lovers, the tea newbie, the tea connoisseur, and anyone in the business of tea. Reading this will make you reassess everything you think you already know about tea. You thought tea was healthy – and it can be – but in the first half of the book, the industry-insider authors expose the appalling truth of how the tea most people drink is produced and distributed. The second half of the book explores the deeper reasons about why we brew tea, which will ultimately inform how you brew it. This book will change the way you buy and drink tea. Shana Zhang worked in the largest tea exporting company in Yunnan Province, China. She and J.T. Hunter now run their own tea company, Wild Tea Qi, specializing in only premium, truly organic tea leaves from ancient, wild tea trees, and they operate their business from a holistic, traditional Chinese medicine perspective. J.T. Hunter is the author of another book on subjects similar to this new one, which is also well worth reading.

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By:"William Albert","Thomas Tullis"
Published on 2013-05-23 by Newnes

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

This Book was ranked 36 by Google Books for keyword Web Development User Experience & Usability Manual Guide.

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By:"Elizabeth Herrington"
Published on 2008-01-01 by World Trade Press

This Book was ranked 39 by Google Books for keyword Business Culture Etiquette Book.

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By:"T. Ihori"
Published on 1996-11-20 by Springer

This book presents a theoretically-based comprehensive analysis of macroeconomic consequences of fiscal policy using a popular economic model: the overlapping generations growth model. A wide range of essential public finance issues is analyzed, including the effects of tax reform on dynamic efficiency, positive and normative effects of public spending, considerations of taxes on fixed assets and monetary holdings, and sustainability of deficits. A unique approach is applied in the study of public finance: one expected to generate substantial interest among current graduate students and active researchers.

This Book was ranked 19 by Google Books for keyword Economics Public Finance Book.

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By:"Joshua E Greene"
Published on 2011-12-13 by World Scientific Publishing Company

This book expands on issues like fiscal sustainability, state enterprises and the variety of subsidies, with a multi-country focus. Drawing examples from numerous countries, it presents issues in contemporary finance and especially fiscal policy that can benefit researchers and civil servants from both developed, as well as developing worlds and emerging market economies. Written in a simple and accessible manner, this book will be of interest to civil servants and practitioners. It also serves as a reference source for students and academics, and can be used as a textbook for advanced courses on public finance.

This Book was ranked 14 by Google Books for keyword Economics Public Finance Book.

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By:"Shiv Singh","Stephanie Diamond"
Published on 2014-11-21 by John Wiley & Sons

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

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By:"Chris Nodder"
Published on 2013-06-05 by John Wiley & Sons

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

This Book was ranked 39 by Google Books for keyword Web Development User Experience & Usability Manual Guide.

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By:"Joseph Shister"
Published on 1956 by

This Book was ranked 14 by Google Books for keyword Economics Industrial Relations Book.

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By:"Benjamin C. Pierce"
Published on 2002 by MIT Press

A comprehensive introduction to type systems and programming languages.

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By:"Max Ansbacher"
Published on 2000-08-07 by John Wiley & Sons

An updated classic for a new generation of sophisticated individual investors and tradersThrough his popular books and seminars Max Ansbacher groomed two generations of traders and investors for success. Now, with this updated and expanded Fourth Edition of his classic guide, Ansbacher does the same for today's rapidly swelling ranks of sophisticated traders and investors

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By:"Dong-One Kim"
Published on 2017-07-05 by Taylor & Francis

South Korea is one of the rare countries that has experienced political/industrial democratization and economic development simultaneously in a relatively short period. However, the full story of democratization and development processes displays two faces - positive and negative aspects to the deployment of labour/human resources. This book explains these seemingly contradictory outcomes of Korean employment relations (ER) and human resource management (HRM) based upon a theoretical framework that incorporates logics of environmental constraints and strategies of actors. During three key periods of the previous century (i.e., pre-1987, 1987 - 1997 and post-1997), the book discusses the paradigm shift in both ER and HRM. This much-needed text contains informative details on Korean ER and HRM of past and present, with theoretical and practical views, and of transformations and continuities. The book provides policy implications that will stimulate constructive debates regarding the mutual-gains? strategies for policy makers, management and employees.

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By:"Clark Kerr","Paul D. Staudohar"
Published on 2003-03-04 by Belknap Press

Containing 23 original essays, this volume reviews the course of labour economics over more than two centuries since the publication of Adam Smith's Wealth of Nations. It fully examines the contending theories, changing environmental contexts, evolving issues, and varied policies affecting labour's participation in the economy. Beginning with George P. Schultz, who provides the foreword, the contributors are among the most distinguished in labour economics and industrial relations. These essays apply the ideas for which they are best known. Highlights include John T. Dunlop on internal labour markets, John Kenneth Galbraith on power relationships in the economy, Robert M. Solow on explanation of unemployment, Jacob Mincer on human capital, Lloyd G. Reynolds on labour in developing countries, Richard A. Lester on wage differentials, Edward F. Denison on productivity, Richard Freeman on union/non-union differentials, F. Ray Marshall on human resource development, and Thomas A. Kochan on policy making. explaining the labour factors in classical and neoclassical systems - its emphasis is on contemporary problems that will figure prominently in future developments, such as the operation of internal labour markets, dispute resolution, concession bargaining, equal employment opportunity and individual labour contracting. This book is intended to be of use to students and scholars of labour economics.

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